029 web development, 029 Ltd, Grimsby, North East Lincolnshire

Everyone would like to be at the top of a search engine, but the truth is, there is no magic wand we can wave that will achieve this.

A good ranking on any search engine is only achieved when certain criteria are met. Good design practice, standards compliancy, keyword density, content relevance and relevant linkage are all elements which when coordinated and utilised correctly, will facilitate a better search engine rating.

029 build websites that are search engine optimised and we use all the tools at our disposal to ensure your site gets the relevant exposure it deserves. For our clients, this means high standards of design and practical advise on their content. We don't have a magic formula, but we do thoroughly research your market and guide you through the process of creating content that will get you a firm position in most of the popular search engines.

A word of caution however - while we endeavour to get the formula right for you, we are still at the mercy of the search engines themselves. Most of them work differently from each other, and there is normally a waiting period while the various search engine spiders index your site prior to inclusion.

029 always monitor the progress and ranking of their sites, and where needed will advise you of any necessary changes or alterations that will encourage a better rating

For information about search engine optimisation, please contact info@029.co.uk

Brands are like people: A strong brand has feelings, expresses opinions, engages in dialogue, and has moods, an identifiable look, and behaviors we know and recognize

What does your brand offer on the web? Does it convey trust, security, responsibility - did you even think about changing it for the web, or how it would be perceived outside of your normal marketing methods?

The truth is, your web brand is perceived differently, and your site visitors and potential customers are very discerning. In order for your site to work, your brand must convey something about who you are and what you offer. It must work in conjunction with the structure of your site. A complicated poorly designed site could have the best web branding in the world, but your potential site visitors will instantly know the difference.

To read more about web branding click here

For more information regarding 029 web branding, please contact info@029.co.uk

When it comes to attracting and retaining visitors to your site, there are some simple guidelines which you can follow.

• Hire a professional web developer, or better yet a professional web development company.

The difference between amateur and professional web development is alarming and, though it may seem like the low cost option, in the end it will cost you in both time and reputation. Your site visitors will know the difference.

• Make sure your site is worth visiting

Cramming the latest information about your staff, or filling pages full of tecnhical jargon will no doubt increase the volume of content, but it will turn visitors off. You must offer something back. Amazon saw a significant increase in returning visitors when they added the option for customers to voice their opinion and write product reviews.

• You only have four seconds

According to a recent report, the average site visitor takes four seconds to decide if your site will meet their expectations. What does your site offer in four seconds? Make sure your site is clear, easy to navigate and above all, quick to deliver!

• Regularly check your website functionality

When was the last time you checked to make sure your site was working? Broken links, non-functioning forms, incorrect or non-displaying images will all put your potential visitors off. Does your site display correctly in the popular web browsers? Once it is launched, you should re-visit your site regularly, not only to administer content changes, but also to make sure everything is working.

For more information about attracting and retaining site visitors, contact info@029.co.uk

Google offer a free service which, if utilised correctly, will keep them regularly informed of your site changes, and ensures that their web spider regularly re-indexes your site.

The process involves creating an xml sitemap which Google uses as a guide to your site. The sitemap itself is surprisingly easy to create as there are many online tools available which will create it for you.

Google offer a number of free tools to assist in your website marketing, and best of all they are free.

To visit the Google webmaster tools website, click here

To discuss Google sitemaps, analytics or any other web marketing tool, contact info@029.co.uk